What YOU Need To Know About SEO

So, we’ve all heard of the famous acronym ‘SEO’, but what does it actually mean? What does it do? And how can it benefit your socially responsible business? Let’s find out — right here, right now. Grab your latte and let's get started!

Lets start with the acronym…

SEO stands for search engine optimisation, and basically represents the entire process of monitoring, and increasing, the amount of traffic and views your site receives. There are some great platforms that help you monitor your website’s engagement—the most popular being Google Analytics.

So how does SEO work?

This bit’s actually quite simple — ever heard of the phrase ‘content is king’? Well it’s certainly true when it comes to SEO.

It goes a little something like this: the better your content the higher your rankings will go, and the higher your rankings the more exposure (and clicks) you’ll get. That’s because search engine giants like GoogleYahoo and Bing love (and I mean LOVE) relevant, up-to-date content that provides great user experience. Clever, huh?

How can you improve your SEO?

Eat. Content. Sleep. Repeat.

Blogging is a fantastic way to reach out to your customers and donors with relevant information they want to hear. These should be done on a regular basis, with your focus always on quality not quantity. Although it would great to post at least 2 to 3 times a week, you need to make sure your posts are super engaging in order to keep people, and search engines interested.

As a rule of thumb, the more you update your website or blog, the faster you’ll get recognised. However, don’t be fooled — the big guys (Google, Yahoo and Bing) are smarter than you think, and can spot ‘garbage content’ from a mile away—so don’t think that changing a few words around is a sneaky tactic to get you on the first page—it won’t.

To sum it all up, the best way to improve your SEO is to make sure you have S#!T HOT content, that’s constantly rolling. Ensure that it’s relevant to your audience, and remember to monitor its performance though platforms (like Google Analytics) on a regular basis. This will help you to grow as a brand, and evolve your content strategies to best suit your market.

Need some help?

Maintaining a regular blog, and ensuring its performing to its optimum is a full-time job in itself. If you want someone to run the show, or simply need some help getting started, go right ahead and get in touch.

Eleanor Knight